Frame Your World was a fall campaign for Peepers that reimagined eyewear as a canvas for self-expression. The concept emphasized eyewear as an essential part of a customer’s unique identity, using color blocking, dynamic compositions, and a cohesive color palette to draw attention to the product. This approach minimized visual clutter, allowing the eyewear and models to take center stage and redefine Peepers' product and model photography. The campaign not only resulted in four times the amount of usable content across print, web, social, email, and retail but also sparked increased customer engagement and elevated the brand’s visual identity.