Joy to You was a campaign concept built around bringing lighthearted joy to the holiday season. Embracing vibrant, non-traditional colors and playful wardrobe choices, the campaign positioned Peepers as the source of holiday happiness. Custom patterns, designed within the seasonal color palette, were featured across the website, on a custom holiday box, in the design of a special giveaway item, and in social media and email campaigns. This concept captured the joy of the season while reflecting Peepers’ commitment to spreading positivity and delight to its customers.