City of Kingston / Tree Tag Initiative

Creative Direction, Art Direction, Graphic Design

The Kingston Tree Tag initiative was created to welcome new plantings into the city with a sense of care, clarity, and pride. Designed to be both educational and inviting, each tag identifies the tree species and provides simple, accessible care instructions for residents. The visual approach blends clean typography with nature-driven elements, reflecting Kingston’s commitment to urban greening and community stewardship. These tags serve as small but meaningful touchpoints—helping residents feel connected to the trees that will grow alongside them for years to come.

Previous
Previous

RBW Studio / Product Imagery

Next
Next

Peepers / Frame Your World