Inspired by RBW’s newly expanded factory, Factory Rhythms was developed as a concept for New York Design Week, bridging the newly expanded factory with the showroom experience. By reinterpreting industrial materials in unexpected ways, custom fixtures and displays were designed using Flexpipe—a modular system typically found in manufacturing spaces—elevating its utilitarian function into sculptural design. A bold yellow strip curtain served as a vibrant focal point, mirroring the energy and movement of the factory floor. The result was an immersive space that celebrated RBW’s hands-on approach to manufacturing while redefining how its story was told.