Tasked with revitalizing one of RBW’s iconic designs, the light’s namesake, Akoya—a type of Japanese pearl—served as the inspiration for a visually rich marketing campaign. Through striking photography for web, social, and e-mail, an original animation with a custom score, and a refined artistic approach, the campaign redefined how the fixture’s story was told. The imagery was so compelling that Darc Magazine selected it for the cover of their main feature, and the campaign  drove a significant boost in sales while setting a new standard for RBW’s visual storytelling.