RBW Studio / Factory Launch
Creative Direction, Art Direction, Creative Production, Score Direction, Graphic Design
A New Chapter of Innovation was developed to announce RBW’s expansion to a 100,000 ft² facility in Kingston, New York. The project focused on bridging the connection between RBW’s city showroom and its new manufacturing home, crafting a visual narrative that wove together these two spaces and highlighted the brand’s evolution. To enhance the storytelling, a custom score was produced, reinforcing the film’s tone and the sense of possibility within this next chapter of innovation.